Playbook XO is a SportsTech AI Agency that designs intelligent data systems to help sports organizations streamline operations, increase retention, and drive sustainable revenue.
80% of profits come from 20% of customers
Source: Pareto Principle
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We identify AI opportunities, then build and integrate the solutions.
Playbook XO audits your data, systems, and workflows to uncover where AI can drive the biggest impact across your organization — fast.
We understand the dynamics of sports organizations, from ticketing to community engagement.
We integrate Google AI, OpenAI, and top tools for smarter, seamless operations.
We guide you from consultation to launch, delivering AI systems that actually work.
Understand what data you have, how it’s used, and where AI can create immediate value.
Turn fans into loyal members through personalized journeys and engagement scoring.
Membership communities drive up to
80% higher retention
and
60% greater lifetime value.
Deliver the right message, at the right time, across email, SMS, CRM, and ticketing platforms.
Unify ticketing, marketing, partnerships, and community teams on one platform.
We meet with your leadership to identify key challenges and opportunities.
We build AI-driven strategies tailored to your data and goals.
We connect new intelligence tools seamlessly with your existing systems.
Your teams learn to use and trust the data for daily decisions.
We monitor, refine, and evolve systems as your community grows.